Neuroscience / financial decision making

02.12.2021 - 02.12.2021
FER / Online on Zoom
rue de Saint-Jean 98
1201 Genève
13:00 - 17:00
Fachseminar, -referat oder -kongress
  • Englisch
Although for most of the history economic models of asset pricing relied on the assumption of investor rationality, it is quite clear now that even in the aggregate, human investors do not fit the profile of homo economicus. The reason why the stock market is not efficient is partly due to the computational limits of investors’ brains. Disciplines such as behavioral finance and behavioral economics have shifted the attention towards the individual decision-maker and brought a revolution in our understanding of how and why people decide. Yet, the true revolution is happening now, with the developments in Neuroeconomics and Neurofinance, which enable us to glimpse into the brain and predict the decision seconds before the agent acts. In the first part of the lecture, we will confront Homo Economicus with Homo Sapiens by contrasting the basic assumptions and approaches towards studying the financial decision-maker from the point of view of economics and neuroscience. We will also abolish some of the neuromyths common in business.
  • Compliance
  • Finanzwirtschaft
  • Risk- und Portfolio Management

Samara Harb
+41 44 872 35 52
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